Lessons from An Influencer Marketing Agency That’s Been In The Game for 17+ Years

With 17+ years of experience in the dynamic realm of influencer marketing, our insights serve as your go-to resource for industry knowledge, trends, expert tips, and our two cents. Stay ahead of the curve and elevate your brand’s influence with our wealth of knowledge and proven strategies.

Written INSIGHTS

Explore written works or feature publications of our influencer marketing agency.

Influencer Marketing Blog

The Outloud Group, Curious Outliers, Influencer Marketing

The Outloud Group Acquires Curious Outliers to Strengthen Position as a Leading Influencer Marketing Agency

The Outloud Group, Curious Outliers, Influencer Marketing

The Outloud Group, a leading agency in influencer marketing services, today announced the acquisition of Curious Outliers, a performance-driven influencer marketing agency known for its YouTube specialization and data-first strategies.

The Outloud Group, Curious Outliers, Influencer Marketing

Influencer Marketing, YouTube Influencer Marketing, YouTube Influencer Marketing Agency

MEASUREMENT MATTERS

Influencer Marketing, YouTube Influencer Marketing, YouTube Influencer Marketing Agency

A Three and a Half Year Review of Influencer Campaign View & Engagement Data — Why Measurement Timing Is Key [January 2022 – June 2025]

Influencer Marketing, YouTube Influencer Marketing, YouTube Influencer Marketing Agency

Talent Management, Outloud Talent

Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation

Talent Management, Outloud Talent

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.

Talent Management, Outloud Talent

Outloud Talent Teams Up with BOWIE

Outloud Talent, a leading talent management agency, is officially managing the creators formerly part of Bowie Agency (formerly Rolen Group). On the heels of Outloud Talent’s acquisition of NanoZebra, the addition of Bowie Agency talent to the roster cements Outloud Talent as an industry leader in talent management.

IMPROVING INFLUENCER INCLUSIVITY

A 5-year study of data on Black+ creator representation and compensation.

Esports, Gaming, Influencer Marketing

How Brands Can Win With Gaming in 2025

Esports, Gaming, Influencer Marketing

The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?

Esports, Gaming, Influencer Marketing

WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?

Starting October 15th, YouTube will expand the maximum upload time for YouTube Shorts from one to three minutes. YouTube has long been lauded as the king of long-form storytelling among the big three video social media platforms [TikTok, Instagram, & YouTube].