Podcast Influencer Marketing: Intimate Connections with Listeners

Podcasts are an incredibly intimate medium for connecting with an audience. Partner with the world’s most popular podcasts & deliver the right mix of host endorsements to drive brand value across the marketing funnel of awareness, consideration, and conversion.

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Podcast Influencer Marketing by The Outloud Group

Host-Read Podcasts

Host-read podcast ads are delivered by the host and create a personal and trustworthy connection with their audience. Leverage the intimate connection of podcast hosts and listeners to make things happen.

50%

of podcast advertising is performance based

39.7

average age of podcast listeners in the U.S.

43%

of listeners say ads prompt purchases
Host-Read Podcast Influencer Marketing by The Outloud Group
Outloud Group Podcast Advertising, 2 Bears, 1 Cave

Programmatic Podcasts

Buy podcast ads in bulk with programmatic buying. Target specific audiences and optimize your media buy in real time with dynamically inserted pre-recorded ads.

56%

of listeners consume 4+ episodes per week

39%

of AGES 35-54 have listened to a PODCAST THIS WEEK 

63%

of Americans have listened to a podcast

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Elevate Your Brand. Be Heard Everywhere

Podcasts are everywhere -- and growing fast. Let’s make sure your brand grows with them.

  • We cut through the noise and put your brand center stage. As one of the fastest growing buyers in the audio space, we turn complexity into clarity -- navigating the audio world with ease. Backed by strong industry relationships, we deliver advanced measurement and analytics, lightning-fast execution, and data-fueled campaigns that don’t just reach audiences -- they resonate.

  • We maximize your brand’s reach while keeping costs low. With competitive pricing and powerful buying leverage, we deliver expansive campaigns that get you more impact for every dollar spent.

  • Leverage the power of our proprietary data to manage campaigns with precision and confidence. From real-time adjustments to full visibility across every placement, we deliver seamless execution, actionable insights, and clear communication --ensuring your brand reaches the right audience, at the right time, every time.

  • Podcast measurement today goes beyond download counts, with pixels allowing us to track post-listen actions like site visits, signups, and purchases for true performance visibility. By placing tracking pixels across a brand’s funnel, advertisers can connect podcast exposure to real outcomes and optimize spend. As video podcasts and simulcast campaigns continue to grow, we measure combined reach and engagement across both channels to show the overall impact of the individual podcast.

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