Lessons from An Influencer Marketing Agency That’s Been In The Game for 17+ Years

With 17+ years of experience in the dynamic realm of influencer marketing, our insights serve as your go-to resource for industry knowledge, trends, expert tips, and our two cents. Stay ahead of the curve and elevate your brand’s influence with our wealth of knowledge and proven strategies.

Written INSIGHTS

Explore written works or feature publications of our influencer marketing agency.

Influencer Marketing Blog
WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?
WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?

Starting October 15th, YouTube will expand the maximum upload time for YouTube Shorts from one to three minutes. YouTube has long been lauded as the king of long-form storytelling among the big three video social media platforms [TikTok, Instagram, & YouTube].

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IMPROVING INFLUENCER INCLUSIVITY
IMPROVING INFLUENCER INCLUSIVITY

A 4.5 year study of data on Black+ creator representation and compensation.

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TikTok Paid Campaign Optimization
TikTok Paid Campaign Optimization

As a business owner or marketing professional, you’re probably hearing from every direction that you should run ad campaigns on TikTok to reach potential new customers. That casual directive gets tossed around a ton these days but few understand that the path to success includes much more than setting up an account, throwing up some content and pushing the “go” button.

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Paying Creators the Outloud Way
Influencer Marketing, Content Creators
Paying Creators the Outloud Way
Influencer Marketing, Content Creators

Outloud deviates from the standard industry payment terms to ensure that creators get paid even if the brand hasn't paid Outloud. By prioritizing relationships and strategic cashflow, Outloud has been able to weather the storm that has hit the influencer marketing industry over the past few years and is ready to grow with those relationships.

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Influencer Marketing, Content Creators
Unlocking the Power of TikTok Influencer Marketing: Reach Your Customer Base
Influencer Marketing, TikTok Influencer Marketing Agency, TikTok, TikTok Shop, TikTok Search, TikTok Influencer Marketing
Unlocking the Power of TikTok Influencer Marketing: Reach Your Customer Base
Influencer Marketing, TikTok Influencer Marketing Agency, TikTok, TikTok Shop, TikTok Search, TikTok Influencer Marketing

TikTok Shop, TikTok’s search evolution, and influencer marketing strategies for DTC brands. With its explosive growth and high engagement rates, TikTok has emerged as an ad and shopping platform for brands.

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Influencer Marketing, TikTok Influencer Marketing Agency, TikTok, TikTok Shop, TikTok Search, TikTok Influencer Marketing
Mastering YouTube Influencer Marketing: The Power of Storytelling for Brand Amplification
YouTube Influencer Marketing, YouTube, YouTube Influencer Marketing Agency, Influencer Marketing
Mastering YouTube Influencer Marketing: The Power of Storytelling for Brand Amplification
YouTube Influencer Marketing, YouTube, YouTube Influencer Marketing Agency, Influencer Marketing

Discover the power of YouTube Influencer Marketing with our comprehensive guide! Learn how storytelling amplifies brand narratives, backed by 17+ years of data-driven expertise.

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YouTube Influencer Marketing, YouTube, YouTube Influencer Marketing Agency, Influencer Marketing
How BetterHelp Uses Influencer Marketing on Youtube: A Campaign Breakdown
How BetterHelp Uses Influencer Marketing on Youtube: A Campaign Breakdown

Buckle up as we share our top Gen-Z influencers from over 15+ years doing influencer marketing on YouTube, TikTok, Instagram & beyond.

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TOP WRITTEN INSIGHTS

Influencer Marketing Blog
WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?
WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?

Starting October 15th, YouTube will expand the maximum upload time for YouTube Shorts from one to three minutes. YouTube has long been lauded as the king of long-form storytelling among the big three video social media platforms [TikTok, Instagram, & YouTube].

Read More →
IMPROVING INFLUENCER INCLUSIVITY
IMPROVING INFLUENCER INCLUSIVITY

A 4.5 year study of data on Black+ creator representation and compensation.

Read More →
The Trailblazing Gen-Z Influencers You Can’t Afford to Miss (in 2023)
The Trailblazing Gen-Z Influencers You Can’t Afford to Miss (in 2023)

Buckle up as we share our top Gen-Z influencers from over 15+ years doing influencer marketing on YouTube, TikTok, Instagram & beyond.

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TOP 10 TOP SPORTS INFLUENCERS ON YOUTUBE (IN 2023)
TOP 10 TOP SPORTS INFLUENCERS ON YOUTUBE (IN 2023)

These sports influencers on YouTube have built a massive following and transformed the way we engage with sports.

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The Top Asian YouTubers You’re Missing out on (In 2023)
The Top Asian YouTubers You’re Missing out on (In 2023)

In this article, we'll be introducing you to some of the top Asian YouTube influencers producing some of the most unique and engaging content.

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Black+ Creator Analysis

A Study of Black+ YouTube Creator Representation & Compensation (January 2020 - December 2023)

Thinking Outloud

Our must-watch curated selection of videos dive deep into industry trends, strategies, and influencer marketing success stories. Check out the valuable insights Brad, Joel, and the Outloud Team have to offer on our YouTube Channel.

Audio Insights

Tune in to engaging and influential conversations with our captivating podcast series. From industry leaders, thought provoking discussions, and actionable tips, our podcast is your companion on your journey to success in the influencer marketing space.

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