Grubhub Influencer Marketing Case Study
Partnering with Grubhub and Olympic Athletes in order to Change Perceptions
Campaign Challenge
With the doubleheader Olympics in 2021 and 2022, we were tasked with creating culturally relevant content that spoke to the Olympics watching audience. Starting with the Summer Olympics in 2021, we were given tight timelines and budgets to create a campaign test to set the stage for the Winter Olympics campaign in 2022.
Campaign Goal
Create culturally relevant and timely content that tapped into a nationwide “tune-in” event.
CAMPAIGN Strategy
We focused on pairing beloved talent with potential emerging stars - we aimed to feature a variety of sports and voices across both pieces of content. The Summer Olympics campaign, defied budgets and timeline limits, featuring Olympians like Allyson Felix, Caeleb Dressel, Alex Morgan, and Hunter Woodhall. We built on this initial success to create a broadcast TV spot for the Winter campaign featuring Chloe Kim, Mikaela Shiffrin, and Nathan Chen.
Campaign Results
The Summer Campaign produced one of the brand's top-performing online video in 2021. Using our learnings, our Winter campaign surpassed the Summer campaigns achievements, achieving five times more impressions and exceeding CTR and VTR benchmarks.
7
Olympic Medalist Partnerships329%
Above Benchmarked engagements