SimpliSafe Influencer Marketing Case Study
Evolving SimpliSafe from a scrappy DIY solution to a premier home security system and partnering with their Growth Team to drive conversions efficiently.
Campaign Challenge
As a relative newcomer to the growing home security market, SimpliSafe started out as one of the few “DIY” solutions available. They had great success, but needed new branding and messaging to go from scrappy startup to the premier company that makes every home the safest place on earth, while still being laser focused on growth and system sales.
Campaign Goal
Our goal has always been to sell security systems by telling the SimpliSafe story of flexibility, reliability and affordability to as many homes as possible to acquire new customers at an efficient cost.
CAMPAIGN Strategy
Outloud has been working with SimpliSafe for over 6 years to develop a scalable influencer program across YouTube, Instagram, and Twitch. The program has generated millions of dollars and continues to grow month-over-month and year-over-year. Outloud partners with a core group of high-performing creators in relevant categories, as well as new creators and platforms on a trial basis. This approach has helped SimpliSafe reach its target audience with marketing efficiency.
Campaign Results
The ongoing growth and optimization of the program has helped SimpliSafe reach a massive audience and achieve its goals.
590
Creator Partnerships1.5K
Shows Live3.7%
Engagement Rate1.2B
VIews