Fiverr, NCAA & NFL Influencer Marketing Case Study
Partnering with Fiverr to boost brand sentiment & build the brands of college football players
Campaign Challenge
We set out t create a series of short video content that features college football players, partnering with notable university alumni, working together to build their personal brand with the help of Fiverr.
Campaign Goal
Our goal was to create buzz & increase brand sentiment for Fiverr by aligning with trusted athletes to promote value of the brand.
CAMPAIGN Strategy
We paired three college football players with 3 NFL athletes to collaborate on brand-building projects for the young athletes. Amplified content with paid in-app boosting to expand reach and refine targeting. Incorporated PR push for extra buzz.
Campaign Results
Between organic & paid content, the campaign drove 2.1M views, with 2M of those coming from the paid content boosting campaign.
Additional press coverage in AdAge furthered Fiverr’s reputation amongst target business-minded community.
2.1M
views236K
engagements