Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.

The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?

As a business owner or marketing professional, you’re probably hearing from every direction that you should run ad campaigns on TikTok to reach potential new customers. That casual directive gets tossed around a ton these days but few understand that the path to success includes much more than setting up an account, throwing up some content and pushing the “go” button.

Outloud deviates from the standard industry payment terms to ensure that creators get paid even if the brand hasn't paid Outloud. By prioritizing relationships and strategic cashflow, Outloud has been able to weather the storm that has hit the influencer marketing industry over the past few years and is ready to grow with those relationships.